The Downstate level of the Young Democrats is looking for two new directors to help coordinate the New Media and Communications strategy for the Downstate Young Democrats chapters in 2011 (comprised of all five boroughs of NYC plus Nassau and Suffolk Counties on Long Island). You can read the descriptions below or find them on their own page here. If you’re interested please contact firstname.lastname@example.org with your resume.
We’re also looking for talented individuals who are interested in building their skills and portfolios on the Media and Chapter Development teams. The Media team will work closely with the New Media Director and Communications Director to craft the actual content which will appear online and be sent to media outlets. The Chapter Devleopment team will work directly with the Downstate VP to help start chapters in the Bronx and Suffolk and ensure that the existing chapters are getting the support they need. Interested? Please contact email@example.com for more details.
Applications for the directorships are due by 1/30/11.
Further details and descriptions on the flip…
Currently each chapter is responsible for its own communications and there is virtually no concept of unified messaging which limits the Young Democrats’ ability to weigh in on larger, region wide issues or speak with a strong and unified voice as advocates for youth interests in New York.
The role of the communications director for the downstate region will be to:
- Identify opportunities for the Young Democrats to weigh in on issues of the day.
- Help coordinate messaging campaigns with the downstate chapters’ communications apparatus.
- Help develop messaging for the Downstate Young Democrats as a whole by keeping track of the messaging agendas of the chapters and their positions on issues.
- Supply support and aid to any chapters in need of communications expertise
This is the first time that anything like this will have been attempted. It will require tenacity and innovation but, if done well, provides an opportunity to be a mouthpiece for an increasingly relevant and powerful constituency in Democratic politics.
New Media Director
The New Media director would be serving at the downstate regional level. Although young people are virtually synonymous with technology and in the internet in politics, many Young Democrat chapters lack fundamentals like proper websites, online dues acceptance or custom domains.
Currently each chapter is responsible for its own online presence and there is little dissemination of best practices or pooling of resources for efficiency. Many of the chapters do not have any members with expertise in this area which hinders their ability to propagate their message and attract members through the internet.
The role of the New Media director for the downstate region will be to:
- Help develop a New Media engagement strategy with the Downstate Chapters to build membership and activism
- Maintain downstatedems.com and create a downstate calendar.
- Work with the communications director to manage the online components of any messaging campaigns.
- Help establish the downstate chapters with a solid web presence including but not limited to:
- WordPress sites
- Google Apps (mail, calendar, etc)
This is the first time that anything like this will have been attempted. It will require tenacity and innovation but provides a critical opportunity to lay the groundwork for the growth of the Young Dems and the 2012 campaign cycle.
Branding and marketing assets are crucial to the recognition and promotion of the Young Democrats brand. The Creative Director will be responsible for developing the look and feel of the Downstate Region and aiding chapters in building their brands.
The role of the creative director for the downstate region will be to:
- Aid chapters in developing logos and other marketing materials including flyers and web design.
- Develop graphics and other collateral for the Downstate region.
- Work to maintain a cohesive brand for the Downstate region while allowing individuality amongst the chapters.
- Work with the communications and new media directors to develop assets for and run ad campaigns.
This is the first time that anything like this will have been attempted. It will require tenacity and innovation but, if done well, provides an opportunity to be a mouth piece for an increasingly relevant and powerful constituency in democratic politics.