Bloomberg has now spent more than any other candidate in history–a breathtaking $140 MILLION–on his campaign for a third term. A columnist at the Nashua Telegraph weighs in:
Bloomberg strategists apparently believe the huge outlays are the only way to overcome some voter animosity over his maneuvering around the two-term limit.
But the enormity of the spending is almost hard to comprehend. After eight years in office, one would think that the mayor’s record and name recognition alone would count for something, preventing him from having to put out as much as earlier campaigns. After all everyone knows who he is.
The media mogul has an estimated $16 billion with which to play. It would be difficult for him to run out of cash. In fact, he could pay nearly every city voter a nice hunk of change to cast a ballot for him and never miss the money. If that were legal, of course.
It is what this kind of expenditure says about the electoral system that is scary. It seems a clear perversion of the democratic process where a person’s election to public office should be based on characteristics other than how much wealth he has.
But that’s not the American way these days. It is safe to say that the sheer magnitude of the amount tips the scales overwhelmingly, leaving few if any other candidates in a viable place to challenge him.