Tag Archives: white roof project

The Awesomeness Of A Little Roof Paint… Who Knew?

Looking for that easy fix to prevent climate change? Here’s a no brainer that can make a big difference: white roof paint! What’s that? It’s a special coating with a high thermal mass and solar-reflective properties. In other words, it’s paint that keeps buildings cooler and lowers energy use, prevents roof damage, and traps less heat.

White roofs can make a big difference in the air temperature. That means a cooler city and climate change prevention. Here’s the… Read More

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Make NYC Cooler! Join Us For The White Roof Project Launch Party

On Wednesday August 11th 7-11 PM at the 10 Degrees Wine Bar located at 121 St. Marks’ Place the Sierra Club and MYD will be unveiling a brand new website for our joint effort, the White Roof Project.

Here’s the story if you missed it previously:

MYD’s Environmental Committee has committed to identifying nonprofit buildings with black roofs – and then painting those roofs an energy efficient, environmentally friendly white to reduce the amount of heat the roof

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Save The Date: White Roof Project Launch Party!

Ah, climate change. An issue that feels so overwhelming as to overwhelm our ability to take action. (Like our Senators — le sigh.) But regardless of whether you wanted a comprehensive federal climate change bill to pass this year or not, there are things we can do on a local level that make a meaningful, real impact on energy use in the city. And if you don’t believe us, well, just check out what ourRead More

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